Do not crave in your heart something that belongs to your friend.
“Do not crave…” Devarim 5:18
This is a separate prohibition from “do not covet” Shmoth 20:14 (-40)
A person transgresses this prohibition against craving once he thinks in his heart how he can acquire the object and his heart is persuaded.
This is a violation of the prohibition “do not crave “as craving is only in one’s heart.
If he acquires the object after approaching the owner, or sending many friends to him until he acquires it.
He also violates this prohibition “do not covet”
This applies in all places at all times for men and women.